When I posted this pic of me in this Yoleaux shirt on top of the Dolomites, people went crazy (the scenery and the wine didn’t hurt either). What a shirt, and what a day hiking in the clouds. I actually got the shirt from Wines of Bordeaux, who made them as a super fun play on Yolo (“You Only Live Once”, for those who may not know) and meant to inspire people to discover more about their wines. They gave me one at Dîner en Blanc, and now they’ve given me 6 more to hand out to grapefriends!

Seeing as it’s holiday time and everyone has their usual traditions, grapefriend’s launching a challenge for you to try something you’ve never done before during the holidays!

Never seen the tree at Rockefeller Center? Never opened those bottles of Bordeaux you’ve been saving (for what!)? Never worked at the coat drive? Never made that freaking delicious recipe your grandmother used to serve? Never popped a bottle at 10am to celebrate the day? Well, now’s the time!

6 winners will win the Yoleaux shirt as well as a cute Bordeaux wine tote and some yummy Bordeaux chocolates. Here’s how:

• Post a pic of you doing something you’ve never done during the holidays on Twitter or Instagram
• Mention @grapefriend (and be sure you’re following on Twitter and Instagram)
• Use the hashtag #Yoleaux
• Have fun!!!

Can’t wait to see all the pics. Winners will be announced the first week of January, once you’ve created all new holiday traditions and fun!

PS the back is super cute too – it has a 33 on it, which is the number of the department of Bordeaux in France.