In the 50s, Jack Cakebread had a car repair business, Cakebread’s Garage. But he’d also studied with photographer Ansel Adams and, in 1972, was hired to take wine country photos for a book. While snapping pictures in Napa, Jack visited some old family friends and wound up buying their property. Cakebread Cellars was born.

Now it’s an iconic Napa winery that’s celebrating it’s 40th anniversary this fall. Every year they get tons of photos from all over the country of people drinking Cakebread. People have taken it hiking in the Himalayas:

bobsledding in St. Moritz:

while surfing!:

visiting Masai warriors in Kenya:

or just enjoying a good day of fly fishing:

They decided to start a photo contesteach year (the above are some of the past winners). This year, yours truly is helping them run their first ever online photo contest, so join the fun! Submit your creative Cakebread photos until May 31 on Instagram or Twitter with the hashtag #CakebreadContest and you could win a day at Cakebread tasting wines with the winemaker and a lunch by their chef – trust me, it’s really gorgeous there!

Full contest details here. I’m not eligible, but here’s my contribution – can’t wait to see the cool stuff everyone comes up with!

cakebread hits the hudson!