sucky labels

labels that aren’t vile

I totally get that this label might be too Gothic, turn-offy, and possibly terrifying for some people:german_wine_label

Fine. That doesn’t mean that wines have to do this:sassy bitch wine label

Or this:farrah-girly girl wine label

And for god’s sake not this:Mommy Juice wine label

We’ve already talked about how wineries seem to be getting it wrong when trying to market to younger people, so I was happy to see someone doing it sort of right label-wise.

I recently had dinner with awesome Katie Madigan, the winemaker at St. Francis, who brought along a bunch of the wines she’s made including two blends called Splash. “I call these wines my picnic wines since I know they’ll pair well with whatever’s brought to the blanket,” she said. They’re easy drinking and well priced at $13 each: the red’s a Cabernet blend (Katie’s designated “outdoor summer concert wine”) and the white’s a refreshing and not-overly-sweet Gewurztraminer (“such a beautiful and perfumey aroma”) blend.

These are just simple wines – very fruit-forward and approachable – and they wanted to make labels to reflect that. Each label is a scattered “splash” design which looks sort of Jackson Pollacky, doesn’t it? And the even cooler things is that the splash pattern on every bottle is different. So unique! And thankfully, not at all vile.

Advertisements

pour out your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s